Some people just can't be bothered with becoming an "informed consumer". They shop without regard for price or product. They want what they want and buy it without any information.
Maybe if we offered these consumers a "treat" they would take the time to discern between quality skateboards and crappy toys. Not all stores are created equal. Wal-Mart and Target won't sell the same skateboards you'll find at your local skate shop. These discount stores will sell you inferior crap. Your local skate shop will hook you up with high quality products and the expertise to ensure you get the most out of each purchase.
Skate shop employees are skaters. Toy store clerks don't know anything about skateboards except which isle contains the crappy ones that will break or fall apart within hours of purchase.
These uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Clue-in and buy from your local skate shop. They are the only ones who care about you and ensuring you get high quality equipment. Department stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
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