I think we need to take a more aggressive stance on those who think sporting goods stores carry the same products found in independent skate shops. If you also need to pick up a jock strap and a tennis racquet, then a store like Dick's (nice name) might be the place for you. But if you want a quality skateboard and accessories that will stand the test of time, go to an independent skate shop... You can drop by Dick's later on to snag some ball-huggers.
Maybe we need a superhero that will slap the sh!t outta anyone who buys skateboards at sporting goods stores. I'm not sure it will solve everything, but it's a start!
These uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Clue-in and buy from your local skate shop. They are the only ones who care about you and ensuring you get high quality equipment. Department stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
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