There's an emergency at your local skate shop and you need to put out the fire!
Too many people are buying inferior skateboards at discount stores, toy stores and mall stores. These inferior boards are going to break and cause injury. The issue is many parents buy these cheap boards for young kids. Parents don't want to shell out $150 if their kid isn't sure he/she really wants to skate. So, they consider this a starter-board.
That's fine until the kid knocks out all his/her font teeth when the deck snaps like an old twig. Then you realize that spending the right amount could have prevented injury and a kid who doesn't want to skate because their teeth were knocked out.
Uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter in the mall, discount stores, toy stores and sporting goods stores.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Your local skate shop is the only place that cares about you and ensuring you get high quality equipment. Department stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
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