I wish people would clue in and figure out that only Skateboard Shops carry quality skateboard products. Discount stores, toy stores and sporting goods stores just don't cut it. In fact their "skateboard" offerings are so poor, they're likely to break and cause serious injury to the rider. No one needs that hassle even if they think its cool to buy a $20 complete.
Uninformed skaters/consumers need your help. You can lend a hand and help support local skate shops by downloading these SYLSS "Crappy Skateboard" WARNING LABELS (4-up PDF files) and stick 'em on those crappy products you encounter in the mall, discount stores, toy stores and sporting goods stores.
Only independent skateboard shops sell quality products that won't break or fall apart in the first 10 minutes of use. Boards purchased from crappy department stores and gluttonous box-stores are unsafe and will usually result in unnecessary injuries.
Your local skate shop is the only place that cares about you and ensuring you get high quality equipment. Department stores, toy stores and sporting goods stores only want your money. Independent skate shops want to keep you as a customer by helping you get the best products available.
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