Skateboarding Articles

The other day I was drinking a Mt. Dew, checking the time on my Nixon watch and talking to my therapist on my Boost Mobile cell phone. All of a sudden I fell off my skateboard and broke my head wide open. In a fit of confusion about my accident (while blood seeped from my dome), it occurred to me; maybe I'm not a real skater. Perhaps I'm just a lifeless idiot who buys any product they see in skate magazines. Cuz ya gotta be "sk8", dude.

It never ceases to amaze me when I see ads in skate mags for products that have no impact or purpose in skateboarding. What's the point - creating a fake-buzz around a product to expand its purchasing base? I'll admit that soda (or 'pop' as some mid-westerners seem to call it), cell phones and watches are all useful items to have, but isn't there a line that should be drawn somewhere?

Advertisers will try to foist their wares on anyone with money to spend, but that doesn't mean that Alpo should advertise their dog food as ̴The skater's choice for feeding their dogs". I love seeing how far this concept advances with each new issue of any sk8 mag.

I'd never knock the pros who are sponsored (aka: paid) by these companies or the magazines who rely on them for advertising revenue. I'm just not sure what to think of the moron-consumers who want a new watch because Bob Burnquist is wearing one. Are you kidding me?!? But it must be working - the ads keep appearing.

As always I'm torn - in a hypocritical sort of way - over my lunatic passion for downing Mt. Dew products, but I don't associate them with skating. After a hardcore session, water is the only way to go (no Skateraid either!!). Does anyone respect Pepsi because Mt. Dew sponsors skateboarding? I don't ever think about these sort of associations. I find I'm busy with other things... like skating!

I don't know about you, but the last thing I want bobbling around on my wrist or waist is a watch or cell phone. One good slam and that's the end of that - time to buy a new one. Wait... maybe that's the angle. If you skate with expensive electronics, maybe you'll smash ‘em and go buy a new one.

The other day I was drinking a Mt. Dew, checking the time on my Nixon watch and talking to my therapist on my Boost Mobile cell phone. All of a sudden I fell off my skateboard and broke my fucking head wide open. In a fit of confusion about my accident (while blood seeped from my dome), it occurred to me; maybe I'm not a real skater. Perhaps I'm just a fucking idiot who buys any shit they see in skate magazines. Cuz ya gotta be "fuckin' sk8", dude.

It never ceases to amaze me when I see ads in skate mags for products that have no fucking impact or purpose in skateboarding. What's the point - creating bullshit around a product to expand its purchasing base? I'll admit that soda (or 'pop' as some mid-westerners seem to call it), cell phones and watches are all useful items to have, but isn't there a line that should be drawn somewhere?

Advertisers will try to foist their shit on anyone with money to spend, but that doesn't mean that Alpo should advertise their fucking dog food as ̴The skater's choice for feeding their dogs". I love seeing how far this concept advances with each new issue of any sk8 mag.

I'd never knock the pros who are sponsored (aka: paid) by these companies or the magazines who rely on them for advertising revenue. I'm just not sure what to think of the fucking consumers who want a new watch because Bob Burnquist is wearing one. Are you fucking kidding me?!? But it must be working - the ads keep appearing.

As always I'm torn - in a hypocritical sort of way - over my lunatic passion for downing Mt. Dew products, but I don't associate them with skating. After a hardcore session, water is the only way to go (no fucking Skateraid either!!). Does anyone respect fucking Pepsi because Mt. Dew sponsors skateboarding? I don't ever think about these sort of associations. I find I'm busy with other things... like skating!

I don't know about you, but the last thing I want bobbling around on my wrist or waist is a fucking watch or cell phone. One good slam and that's the end of that - time to buy a new one. Wait... maybe that's the angle. If you skate with expensive electronics, maybe you'll smash ‘em and go buy a fucking new one.