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2009 Skate the Planet Skateboarding Blog Article

January 2007 Skateboard Blog Post

1/22/07
CCS Girls Catalog With the stench of money in the air, online skateboard retailer CCS sent me a copy of their first catalog for girls. I'm not a girl - and probably wouldn't fool anyone with a wig and tucking it under - but I am interested in girls who skate and how the sk8 industry tries to reach out to them.

Do they want skull-laden dresses and pink skateboards? Do they want better products styled to their bodies and dimensions? I don't think the sk8 industry really knows. I think they're throwing shit at a wall and seeing if it sticks - which isn't a very strong market research effort. Anyway...
Check out my take on the CCS Girl's Catalog.

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